Once we have the research output - we can call it Data - but it's not the same as Data, in that modern 'Data means numbers' way. Then the fun begins. We will analyse the output; we use some straightforward analytical techniques - a little bit of quant (numbers) and a lot of qual (words). This gives us the analysis, we know what people are saying, if there are general trends, if there are some interesting outliers (areas where individual respondents have said things that dont; agree with most of the others), how they have responded to whatever we have asked them, or shown them (video, websites, images).
The trick, then, is to answer that ever-present question of 'so what?'
This is where years of research experience come into play. We can make the responses actually mean something for your organisation. It can be anything from a minor tweak of your language, up to a full scale rebrand, or a new strategy for your buyers. Whatever it is, you can be sure we consult with you about it, to make sure it is actionable insight. i.e. its stuff you can use - if you want to.
The answer then, is 'I can use this'.
Examples of some Insight: