Better is, of course, subjective. One person's better is another's 'meh'. The pressure to 'be better', doesn't always deliver the kind of motivation organisations might want. But that doesn't matter (luckily). What we mean be better is that we believe we can help you to be whatever kind of better you chose to be, because we can supply insight, based on survey data, which you can chose to put into action.
it might be simply that you feel better informed about why people don't yet buy your product. We would have built a survey that asked non-customers what stopped them buying from you. We will have analysed their responses, and built up insight that understands why your offer isn't compelling enough. Then we would have shown you some ways you could use this insight to be better: maybe something like a discounted opening offer, loyalty rewards, different audience, whatever the analysis and insight suggest.
You don't have to take it on board. You are still the expert on your organisation. But rest assured we will have worked our butts off to deliver something that is of use.
Better might mean better marketing messages, it might mean better customer service, better website design, a better user experience, better engagement, it could be better stories and social media contact,
Better does't have any limits. That's what we like about it.